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	<title>Plug-In &#187; concept car</title>
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	<description>Accelerated Hybrid and Electric Car Resource</description>
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		<title>BMW i3 &amp; i8 Concepts Unveiled</title>
		<link>http://www.plug-in.com/bmw-i3-i8-concepts-unveiled/</link>
		<comments>http://www.plug-in.com/bmw-i3-i8-concepts-unveiled/#comments</comments>
		<pubDate>Mon, 01 Aug 2011 18:48:06 +0000</pubDate>
		<dc:creator>JonZeke</dc:creator>
				<category><![CDATA[Charging]]></category>
		<category><![CDATA[Company PR]]></category>
		<category><![CDATA[Hybrids]]></category>
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		<category><![CDATA[BMW]]></category>
		<category><![CDATA[concept car]]></category>
		<category><![CDATA[Electric car]]></category>
		<category><![CDATA[i3]]></category>
		<category><![CDATA[i8]]></category>
		<category><![CDATA[lithium-ion]]></category>
		<category><![CDATA[MCV]]></category>

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		<description><![CDATA[<a href="http://www.plug-in.com/bmw-i3-i8-concepts-unveiled/"><img align="left" hspace="5" width="140" height="68" src="http://www.plug-in.com/wp-content/uploads/BMW-i8_Concept_2011_1600x1200_wallpaper_0f-e1312216779159-300x147.jpg" class="alignleft tfe wp-post-image" alt="BMW i8 &amp; i3" title="BMW-i8_Concept_2011" /></a> 

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<p style="text-align: center;"><a href="http://www.plug-in.com/bmw-i3-i8-concepts-unveiled/bmw-i8_concept_2011_1600x1200_wallpaper_0f/" rel="attachment wp-att-2787"><img class="size-large wp-image-2787    aligncenter" style="margin-bottom: 20px;" title="BMW i8 &amp; i3" src="http://www.plug-in.com/wp-content/uploads/BMW-i8_Concept_2011_1600x1200_wallpaper_0f-e1312216779159-1024x504.jpg" alt="BMW i8 &amp; i3" width="631" height="310" /></a></p>
</div>
<div style="text-align: left;">
<div style="text-align: justify;">BMW has recently unveiled concept versions of its upcoming i3 and i8 electric vehicles. The i3 is a subcompact hatchback, while the i8 is a sports coupe with a range-extender hybrid drive system. Intriguingly, BMW has designed the i3 with a range-extender version as an optional drivetrain. That model has been called the REx in BMW&#8217;s press literature. The i3 is the fruit of the Megacity Vehicle project, which showcases BMW’s direction for the 21st century. The i8’s aerodynamic coupe form was shown 2 years ago as the Vision Dynamics concept. Both cars feature the absolute latest technology and design from BMW, and promise to marry innovative construction techniques with high performance and ecologically-friendly technology.</div>
</div>
<div>
<p style="text-align: justify;"><a href="http://www.plug-in.com/bmw-i3-i8-concepts-unveiled/bmw-i3_concept_2011_1600x1200_wallpaper_37/" rel="attachment wp-att-2802"><img class="alignleft size-medium wp-image-2802" src="http://www.plug-in.com/wp-content/uploads/BMW-i3_Concept_2011_1600x1200_wallpaper_37-e1312217056767-300x191.jpg" alt="" width="300" height="191" /></a>Unique to the i3 and i8 is BMW’s “LifeDrive” architecture. In a typical family car, the monocoque construction means that the body and chassis are one structure, with all important components &#8211; engine, suspension, seats, dashboard &#8211; bolted to it. BMW has decided to separate the mechanical structures of the car from the occupant space, and created two horizontally separated modules. The Life Module is naturally, the passenger space. Made of CFRP (Carbon Fiber Reinforced Plastic) the lightweight cabin is conceptually similar to the driver cell of a Formula 1 race car.</p>
<p style="text-align: justify;">The Drive Module handles the duties of crash resistance and mounting the driving hardware, while packaging the heaviest components and battery in such a way to maximize occupant space and safety. Such an approach was previewed nearly a decade ago by GM’s Hywire “skateboard” concept. BMW however has beaten GM’s advanced concept to market.</p>
<p style="text-align: justify;">While the i3 concept was shown in an electric-only configuration, both it and the i8’s Drive Module can be<a href="http://www.plug-in.com/bmw-i3-i8-concepts-unveiled/bmw-i8_concept_2011_1600x1200_wallpaper_07/" rel="attachment wp-att-2812"><img class="alignright size-medium wp-image-2812" style="border-width: 10px; border-color: white; border-style: solid;" src="http://www.plug-in.com/wp-content/uploads/BMW-i8_Concept_2011_1600x1200_wallpaper_07-300x225.jpg" alt="" width="300" height="225" /></a> configured to accept a range-extender gasoline engine. In the i8 sportscar, the i3’s rear-mounted electric motor was moved to the front of the chassis, while a high performance 3 cylinder engine is fitted over the rear axle. In both the i3 and i8 the electric motor produces 125kw/170hp of energy, and a stout 185lbs/ft of torque from a standstill. The range-extender engine in the i8 produces an additional 164 kW/220 hp and 221 lb-ft bringing the total power output to 390hp and 406lbs/ft &#8211; figures equivalent to the 2011 BMW 650i luxury coupe. Yet unlike the highly consumptive 650’s 23mpg top highway figure, the i8 promises an outstanding 94mpge on the European combined cycle. With a projected curb weight 1000lbs less than the 650’s porky 4300lbs performance should be stunning as well.</p>
<p style="text-align: justify;">What BMW is promising with its radical LifeDrive architecture is an advanced concept of how occupants can be better packaged within a variety of bodystyles. The i3’s compact hatchback body is roomy, and airy and provides storage space both in the nose and behind the rear passengers. The i8 on the other hand eschews practical space for a laid-back coupe layout. Yet unlike the massive luxury coupes it currently makes, there is plenty of space for 4 occupants to enjoy the blistering performance.</p>
<p style="text-align: justify;">The CRFP body structures of both cars is innovative as it brings a material only found in supercars to the wider public. Carbon fiber has been around since the 1980s, when it was debuted on race cars. While lighter than aluminum, the complexity of working with the material has limited its application to high-cost vehicles. In the i family of cars, BMW touts a 50% reduction of weight over steel while managing to have finally developed a mass-production facility in the United States (In Moses Lake, Washington) for volume production.</p>
<p style="text-align: justify;">The carbon fiber sheets that BMW has developed in conjunction with SGL Automotive Carbon Fibers can be worked like a fabric into shapes unimaginable in steel or aluminum. As a result, both the i3 and i8’s bodies feature radical shapes to help control the flow of air around the car, improving efficiency while simultaneously creating an aesthetic previously only enjoyed by owners of exotic machinery.</p>
<p style="text-align: justify;">The i3 and i8 portend a complete rethink of the car as we know it. While current electric and hybrid efforts from manufacturers package new-think drivetrains into old school sheetmetal, BMW has decided to circumvent this cautious evolution to create cars it is convinced buyers will flock to. Radical materials, and construction are only one patch in the greater Project i quilt. All the cars and their components are slated to be built in facilities using 100% renewable energy. The cars themselves are seen as a part of a greater mobility project where BMW is rethinking the role of how cars are used in cities, and how we own cars.</p>
<p style="text-align: justify;">That the electric motor module in the i3 is the size of 2 cases of beer underscores the change afoot at the company with the name of Bavarian Motor Works. If the i3 and i8 deliver on their promises of high performance with little ecological impact then automakers will be on notice to radically redefine their plug-in offerings in their shadow.</p>
</div>


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		</item>
		<item>
		<title>BMW&#8217;s Mini E Lottery</title>
		<link>http://www.plug-in.com/bmw%e2%80%99s-mini-e-lottery/</link>
		<comments>http://www.plug-in.com/bmw%e2%80%99s-mini-e-lottery/#comments</comments>
		<pubDate>Sun, 19 Jul 2009 02:25:57 +0000</pubDate>
		<dc:creator>Bhavesh</dc:creator>
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		<category><![CDATA[EVs]]></category>
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		<category><![CDATA[Mini Cooper]]></category>
		<category><![CDATA[Mini E]]></category>

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		<description><![CDATA[<a href="http://www.plug-in.com/bmw%e2%80%99s-mini-e-lottery/"><img align="left" hspace="5" width="140" height="140" src="http://www.plug-in.com/wp-content/uploads/BMW_MiniE-125x125.jpg" class="alignleft wp-post-image tfe" alt="BMW" title="BMW" /></a> 

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			<content:encoded><![CDATA[<p style="text-align: center;"><img class="aligncenter size-full wp-image-693" title="BMW's Mini E" src="http://www.plug-in.com/wp-content/uploads/BMW_MiniE.jpg" alt="BMW's Mini E" width="420" height="280" />The All-Electric Mini E</p>
<p class="MsoNormal" style="text-align: justify;"><span style="font-size: 12.0pt; line-height: 115%;">The exclusive leasing program of BMW&#8217;s all-electric vehicles (Mini Es) has created quite a buzz. After all, only 450 models exist.<span style="mso-spacerun: yes;"> </span>Now, through a draw in a lottery, 4 lucky Californian municipalities, including Glendora, Diamond Bar, West Covina and Azusa, hit the jackpot as they were selected to participate in BMW&#8217;s first ever EV pilot program.</span></p>
<p class="MsoNormal" style="text-align: justify;"><span style="font-size: 12.0pt; line-height: 115%;">Each township will receive two of the two-seater Mini Cooper look-alikes. <span style="mso-spacerun: yes;"> </span>Moreover, while other lessees shell out $850/month, the winners will only be paying $10/month per car.<span style="mso-spacerun: yes;"> </span>Why $10, you might be wondering? <span style="mso-spacerun: yes;"> </span>Well, it&#8217;s not supposed to make sense.<span style="mso-spacerun: yes;"> </span><span style="mso-spacerun: yes;"> </span><span style="mso-spacerun: yes;"> </span><span style="mso-spacerun: yes;"> </span>Afterwards, they would be expected to provide feedback on the cars, which presumably would perfect the engineering process by the time BMW starts mass-producing the Mini E.</span></p>
<p class="MsoNormal" style="text-align: justify;"><span style="font-size: 12.0pt; line-height: 115%;">The Air Quality Management District (AQMD) and the San Gabriel Valley Council of Governments helped organize the lottery. Michael Cacciotti, the representative of the AQMD Governing Body revealed the fact to the media that around 15 cities had shown interest in acquiring the car; however, only four cities were chosen. <span style="mso-spacerun: yes;"> </span>Mr. Cacciotti is a representative of the Los Angeles County Eastern Region as well.</span></p>
<p class="MsoNormal" style="text-align: justify;"><span style="font-size: 12.0pt; line-height: 115%;">Mr. Michael Cacciotti acquired 2 Mini E cars for South Pasadena city a couple of months back, when he met with BMW officials. He was promised six more electric cars during that time. Later, when the production increased, other cities were selected to lease out the cars.</span></p>
<p class="MsoNormal" style="text-align: justify;"><span style="font-size: 12.0pt; line-height: 115%;"> </span></p>
<p><img class="alignright size-medium wp-image-697" style="margin-left: 10px;" title="Mini Cooper" src="http://www.plug-in.com/wp-content/uploads/Mini_Cooper_D-300x207.jpg" alt="Mini Cooper" width="210" height="145" /></p>
<p class="MsoNormal" style="text-align: justify;"><span style="font-size: 12.0pt; line-height: 115%;">According to engineers at BMW, the Mini E would have a single charge electric range of 150 miles. Its top speed would be 95 miles per hour, with a 0-60 acceleration of about 8.5 seconds. The car&#8217;s backseat and part of its trunk would be occupied by a 573-pound lithium-ion battery, which would be used to power a 150kW electric motor.</span> <span style="font-size: 12.0pt; line-height: 115%;"><span style="mso-spacerun: yes;"> </span> All lessees in the pilot program would be given a free high-voltage wall box, which would reduce the charge time of the battery to 3 hours.<span style="mso-spacerun: yes;"> </span></span></p>
<p class="MsoNormal" style="text-align: justify;"><span style="font-size: 12.0pt; line-height: 115%;">Chris Jeffers, the Glendora City Manager responded positively to the electric car. He said that it would be a &#8216;win-win situation&#8217; for masses, as the car would enable the city to save about $500 to $800 on gasoline on a yearly basis. He commented, &#8220;For us, it shows our green side as we&#8217;re trying to be as green as possible. It also allows us to delay purchases for some new vehicles.&#8221;<span style="mso-spacerun: yes;"> </span></span></p>
<p class="MsoNormal" style="text-align: justify;"><span style="font-size: 12.0pt; line-height: 115%;">Yup, it was a hard decision to make, but in the end he chose to accept the free BMWs.</span></p>
<p class="MsoNormal" style="text-align: justify;"><span style="font-size: 12.0pt; line-height: 115%;"><strong>Update:</strong> BMW has <a title="BMW City" href="http://www.caranddriver.com/news/car/09q3/2012_2013_bmw_city_project_i_-car_news" target="_blank"><span style="color: #0000ff;">announced plans</span></a> to produce an electric car specifically geared to meet California&#8217;s Zero-Emission-Vehicle statute (ZEVs) by 2012.  The car will be called the BMW City or &#8220;Project i&#8221;.  There is no way to tell at the moment if they will scrap the Mini E program, or if this model is its natural successor.</span></p>


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		<title>Mercedes-Benz Electric Supercar to Hit: 2015</title>
		<link>http://www.plug-in.com/mercedes-benz-electric-supercar-to-hit-2015/</link>
		<comments>http://www.plug-in.com/mercedes-benz-electric-supercar-to-hit-2015/#comments</comments>
		<pubDate>Sat, 11 Jul 2009 23:33:30 +0000</pubDate>
		<dc:creator>Rick</dc:creator>
				<category><![CDATA[Company PR]]></category>
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		<description><![CDATA[<a href="http://www.plug-in.com/mercedes-benz-electric-supercar-to-hit-2015/"><img align="left" hspace="5" width="140" height="140" src="http://www.plug-in.com/wp-content/uploads/Mercedes_Electric1-125x125.jpg" class="alignleft wp-post-image tfe" alt="Mercedes SLS AMG" title="Mercedes SLS AMG" /></a> 

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			<content:encoded><![CDATA[<p><img class="aligncenter size-full wp-image-618" title="Mercedes SLS AMG" src="http://www.plug-in.com/wp-content/uploads/Mercedes_Electric1.jpg" alt="Mercedes SLS AMG" width="600" height="366" /></p>
<p style="text-align: center;"><span style="font-size: 12.0pt; mso-bidi-font-size: 11.0pt; line-height: 115%; font-family: &quot;Calibri&quot;,&quot;sans-serif&quot;; mso-fareast-font-family: &quot;Times New Roman&quot;; mso-bidi-font-family: &quot;Times New Roman&quot;; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: EN-US;"><strong>The New Mercedes-Benz Supercar</strong></span></p>
<p style="text-align: left;">&nbsp;</p>
<p class="MsoNormal" style="text-align: justify;"><span style="font-size: 12.0pt; line-height: 115%;">For those with the patience and the pocketbook, a powerful car is about to hit the markets in the year 2015.  Without a doubt, Mercedes-Benz has ambitions to lead several other high-end auto companies, should the race for plug-in automobiles really take off.   To that end, company representatives have announced a  zero-emission supercar, which is a newer version of the SLS AMG,  that will be publicly unveiled on September 15<sup>th</sup> of this year. </span></p>
<p class="MsoNormal" style="text-align: justify;"><span style="font-size: 12.0pt; line-height: 115%;">The development of the car is still a work-in-progress, as revealed by the engineers of AMG. However, such an advanced model could potentially have an impact on multiple fronts, from limiting environmental damage, to reducing <a href="http://www.rac.co.uk/breakdown-cover/">breakdown cover</a> costs. The officials let it be known that the same signature gullwing style doors and aluminum-based lightweight body would be offered for the <em>SLS eDrive</em>. Even the interior of the car would be standard with minor changes in the switchgear in order to accommodate the underlying electric driveline. </span></p>
<p class="MsoNormal" style="text-align: justify;"><span style="font-size: 12.0pt; line-height: 115%;">According to the head of AMG, &#8220;The great thing is we haven&#8217;t had to alter the styling in any way.&#8221; He also pointed out that &#8220;The very nature of the SLS, with its sizeable engine bay, sturdy torque tube running back along the backbone of the car and the mounting point for fuel tank, lends itself perfectly to adaptation for electrification.&#8221;</span></p>
<p class="MsoNormal" style="text-align: justify;"><span style="font-size: 12.0pt; line-height: 115%;">The Mercedes-Benz AMG SLS eDrive will be a modified version of the standard rear-wheel-drive SLS.  It will be driven by a total of 392kW, coming from four 98-kW motors powering each wheel, providing a sturdy 649 lb-ft of torque.  By comparison, the SLS, powered by a modified version of AMG&#8217;s 6.2-liter V8 engine, provides 571 hp and 479 lb-ft.  The new zero-emission car would also include a new pushrod front suspension compared with the standard car&#8217;s double-wishbone arrangement. </span></p>
<p class="MsoNormal" style="text-align: center;"><span style="font-size: 12.0pt; line-height: 115%;"><img class="aligncenter size-full wp-image-618" title="Mercedes SLS AMG" src="http://www.plug-in.com/wp-content/uploads/Mercedes_Electric2.jpg" alt="Mercedes SLS AMG" width="480" height="293" /> </span></p>
<p class="MsoNormal" style="text-align: justify;"><span style="font-size: 12.0pt; line-height: 115%;">The plug-in vehicle will use lithium-ion batteries. As stated, they would require 8 hours to recharge on standard outlets, and 5-6 hours if hooked up to a high-density power source.  Moreover, the fuel tank space behind the seats would be utilized for further battery capacity in the car.  All this means a range between 93 and 112 miles, supplemented by captured brake-energy.  Wolf Zimmermann, the head of SLS eDrive, asserts that the top speed of the car would be 120 mph and it would be capable of achieving an acceleration of 0-62 mph in under 4 seconds. </span></p>
<p class="MsoNormal" style="text-align: justify;"><span style="font-size: 12.0pt; line-height: 115%;">In the words of Mornhinweg, the ultimate goal of the car is being sporty along with electrification. He said, &#8220;The goal is to redefine the one-dimensional way electric cars drive today.&#8221; </span></p>
<p class="MsoNormal" style="text-align: justify;"><span style="font-size: 12.0pt; line-height: 115%;">&#8220;We didn&#8217;t want to do another concept car without any real relevance to what we&#8217;re doing today. Instead, we decided to bring the future to us by applying advanced technology we&#8217;d already been looking at to a car we&#8217;re just about to launch. &#8220;</span></p>
<p class="MsoNormal" style="text-align: justify;"><span style="font-size: 12.0pt; line-height: 115%;">With an expected release date of 2015, that advanced technology is sure to change in the meantime.  And with a long charge-time, limited electric range, and the hefty price-tag that is sure to be attached to any Mercedes plug-in model, one will wonder if this announcement is just meant to bring attention to its green-credentials at a time when every car company is flouting them.   On the other hand, it is possible that Mercedes really sees potential in the technology.   Even if it is just a marketing ploy, this announcement is a first step in getting acquainted with the engineering challenges that face every electric-car manufacturer. </span></p>
<p><span style="font-size: 12.0pt; mso-bidi-font-size: 11.0pt; line-height: 115%; font-family: &quot;Calibri&quot;,&quot;sans-serif&quot;; mso-fareast-font-family: &quot;Times New Roman&quot;; mso-bidi-font-family: &quot;Times New Roman&quot;; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: EN-US;"><strong> </strong></span></p>


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		<title>Chrysler Seeks $224 Million for Plug-In Products</title>
		<link>http://www.plug-in.com/chrysler-seeks-224-million-for-plug-in-products/</link>
		<comments>http://www.plug-in.com/chrysler-seeks-224-million-for-plug-in-products/#comments</comments>
		<pubDate>Wed, 27 May 2009 01:30:09 +0000</pubDate>
		<dc:creator>Rick</dc:creator>
				<category><![CDATA[Company PR]]></category>
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		<category><![CDATA[Plug-ins]]></category>
		<category><![CDATA[Chrysler]]></category>
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		<description><![CDATA[<a href="http://www.plug-in.com/chrysler-seeks-224-million-for-plug-in-products/"><img align="left" hspace="5" width="140" src="http://www.plug-in.com/wp-content/uploads/chrysler-300x263.gif" class="alignleft wp-post-image tfe" alt="Chrysler" title="Chrysler" /></a> 

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			<content:encoded><![CDATA[<p style="text-align: center"><a href="http://www.plug-in.com/wp-content/uploads/chrysler.gif"><img class="aligncenter size-medium wp-image-475" style="margin-bottom: 5px;" title="Chrysler" src="http://www.plug-in.com/wp-content/uploads/chrysler-300x263.gif" alt="Chrysler" width="192" height="168" /></a></p>
<p><strong>T</strong>he bankrupt Chrysler has submitted a proposal to the Department of Energy to match the $224 million that it and its partners plan on devoting to the development and production of plug-in automobiles.   The funds would fall under the <a href="http://www.plug-in.com/obama-launches-24-billion-program-for-plug-in-vehicles/" target="_self"><span style="color: #0000ff;">DOE&#8217;s program</span></a> designed to promote the United States&#8217; electric vehicle infrastructure.</p>
<p>Of the $448 million total allotment, Chrysler plans on using up to $83 million to construct an R&amp;D/manufacturing hub in Michigan.   The remaining $365 million would be used towards unveiling a &#8220;demonstration&#8221; fleet of 365 cars, which a select group of partners would be able to show off and test.  The completion date for the construction project is set for 2010, after which they hope to churn out 20,000 vehicles a year.</p>
<p><img class="alignleft size-medium wp-image-481" style="margin-right: 10px;" title="Chrysler Dodge Circuit EV" src="http://www.plug-in.com/wp-content/uploads/chrysler_dodge-300x124.jpg" alt="Chrysler Dodge Circuit EV" width="231" height="96" />Not coincidentally, this proposal has come out a day before a judge is set to rule on the company&#8217;s plans to sell many of its most valuable assets.  The purchasing company is owned by the Canadian and U.S. governments, Italian carmaker Fiat Spa, and Chrysler&#8217;s union.</p>
<p><img class="alignright size-medium wp-image-482" style="margin-left: 10px;" title="Chrysler Town and Country EV" src="http://www.plug-in.com/wp-content/uploads/chrysler_tandc-300x124.jpg" alt="Chrysler Town and Country EV" width="231" height="96" />Taking into consideration Chrysler&#8217;s continuing financial woes and its competition,  the  20,000 vehicle a year goal is clearly optimistic .    However, the company&#8217;s <a title="Chrysler ENVI" href="https://www.chryslerllc.com/en/innovation/envi/overview/" target="_blank"><span style="color: #0000ff;">ENVI</span></a> unit has quietly been working on the underlying battery technology and design for a couple years.   They plan on rolling out several models utilizing an electric platform, including  a Chrysler Town &amp; Country plug-in hybrid, a Dodge Circuit EV (both pictured), and a Jeep Wrangler hybrid.</p>
<p>At least one model is scheduled to be available by 2010.</p>


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		<title>Bright Automotive to Debut New Plug-In on April 21: Future Depends on Financing</title>
		<link>http://www.plug-in.com/bright-automotive-to-debut-new-plug-in-on-april-21-future-depends-on-financing/</link>
		<comments>http://www.plug-in.com/bright-automotive-to-debut-new-plug-in-on-april-21-future-depends-on-financing/#comments</comments>
		<pubDate>Sat, 18 Apr 2009 07:09:29 +0000</pubDate>
		<dc:creator>Rick</dc:creator>
				<category><![CDATA[Company PR]]></category>
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		<description><![CDATA[<a href="http://www.plug-in.com/bright-automotive-to-debut-new-plug-in-on-april-21-future-depends-on-financing/"><img align="left" hspace="5" width="140" src="http://www.plug-in.com/wp-content/uploads/bright_concept-300x136.jpg" class="alignleft wp-post-image tfe" alt="Bright Automotive Concept Car" title="Bright Automotive Concept Car" /></a> 

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			<content:encoded><![CDATA[<p><img class="alignright size-medium wp-image-188" style="margin-left: 3px; " title="Bright Automotive Concept Car" src="http://www.plug-in.com/wp-content/uploads/bright_concept-300x136.jpg" alt="Bright Automotive Concept Car" width="300" height="136" /></p>
<p>The <a href="http://www.brightautomotive.com/reveal.html"><span style="color: #0000ff;">new concept car</span></a> by Bright Automotive is set to be unveiled in a few days in Washington D.C.    Eschewing the design practices of traditional auto makers, the hybrid vehicle will be built with lightweight, aerodynamic engineering as its core concept.  This means stearing clear of large steel purchases and focusing on reducing the size and weight of its battery back.</p>
<p>The plug-in car is said to have a 30 mile all-electric range and will be coupled with a small gasoline engine.  CEO John Waters expects to have an annual production rate of 50,000 vehicles per year by the end of 2013.</p>
<p>Before realizing this goal, however, the Indiana-based startup has to overcome a significant hurdle along the way:  capital raising.  Waters has said that his company requires $400 million in Department of Energy Loans before June 1st in order to meet its launch goal.    Any shortfalls would have to be covered by private investors.  The recent freeze up of credit markets makes this a challenging task, and there is a likelihood that the rollout will have to be delayed.   Another sign that a setback might be inevitable is that Bright Automotive is still conducting talks with major battery suppliers around the world.</p>
<p>Media outlets and consumers will be anticipating more information when the concept is rolled out on the 21st.</p>
<p><img class="alignleft size-medium wp-image-258" style="margin-right: 10px;" title="Bright - Idea" src="http://www.plug-in.com/wp-content/uploads/bright_idea-300x200.jpg" alt="Bright - Idea" width="300" height="200" /><strong>Update</strong>:  Bright&#8217;s new hybrid, called the Idea, was unveiled in Washington DC.  Executives from <a href="http://www.brightautomotive.com/vehicles" target="_blank"><span style="color: #0000ff;">Bright Automotive</span></a> made speeches in front of the Senate and House, hoping to garner support for a $450 million grant that would allow the company to begin mass production by 2012.</p>
<p>Mr. Waters called the plug-in vehicle the first &#8220;purpose-built, highly durable 100-mile-per gallon commercial utility vehicle.&#8221;  It has 180 cubic feet of space in its interior and is capable of carrying a payload up to 1 ton.  The Bright Idea can drive up to 30 miles using its electric engine solely.</p>


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